Managing the Subconscious: 5 Effective Ways

The untapped power of the subconscious can lead you to new successes in your personal and business life. To fully understand the power of your unconscious mind, you first need to understand the difference between your unconscious mind and your conscious mind. Your conscious mind is the awareness you have in the current moment.

The subconscious mind is a powerful secondary system that controls everything in your life. Learning how to stimulate communication between your conscious and subconscious mind is a powerful tool on the path to success, happiness and wealth.

The subconscious mind is a data bank for everything that is not in your conscious mind. It stores your beliefs, your previous experiences, your memories, your skills. Everything you saw, did or thought is here too. This is also your guidance system. The subconscious mind constantly monitors information coming from the senses for dangers and opportunities.

The connection between the subconscious and consciousness is bidirectional. Every time you have an idea or emotion, a memory or an image from the past, this subconscious mind communicates with your conscious mind. Communication, on the contrary, is not so trivial and is achieved according to the principle of self-hypnosis.

In this article we will tell you what the power of the subconscious is and how it can be used on the path to success. You will learn how to better communicate with your subconscious and how to direct it in the right direction.

What is the subconscious?

Have you ever read that people only use part of their brain? Well, it's most likely due to the subconscious. Scientists have never studied it comprehensively, and we still don't know enough about it. But we know that it can work and control almost everything we do.

For example, when you meditate and begin to control your breathing, you take control from the subconscious and transfer it to your conscious mind. You begin to breathe deeply and with your stomach. Then you stop controlling your breathing, and your subconscious mind starts doing it. You don't need to think about it anymore. Your breathing will remain relaxed until another stimulus (such as stress) changes it. Everything is controlled in the back of the head.

Another example of the tasks of the subconscious is information coming from the senses. Your brain is bombarded with hundreds of megabytes of information per second. He would explode if he had to check and process everything. That's why you have an intermediate barrier - the subconscious. It processes everything and transmits only the information that is relevant to you at the moment.

Wild monkey

The best comparison of the subconscious is to a wild monkey. It can rage all day long because it doesn’t get tired easily. And it can deliver random pieces of information to the main part of the brain. Or it may be busy achieving your goals and providing you with the information you need to achieve success (opportunities). The only thing you need to do is give this wild monkey a goal!

Reasons for the relevance of neuromarketing in business

Over the past decades, powerful streams of advertising have been pouring in on all people as potential consumers every second from various sources. Due to the fact that space is highly overloaded with information, the brain perceives all data in the background, dwelling only on what really catches its attention. Companies have to use a variety of marketing techniques to be seen and heard by their target audience and to stand out from their competitors.

The effective and powerful impact of advertising is based on emotional contact. It is by causing some experiences in a person that one can influence his conscious and unconscious decisions. The vast majority of purchases are made by people at the level of instincts - spontaneously.

To find the emotions that motivate new purchases and understand consumer behavior, marketers use neuroscience techniques. But mainly large companies can afford to research the psychological and biological reactions of their target audience, since it is quite expensive. For those who have a smaller budget, the general principles of neuromarketing are available.

How can neuroscience help improve advertising effectiveness? To do this, you need to do some difficult work using the following algorithm:

we put forward hypotheses;
collect data;
we confirm them from the point of view of neurotechnologies;
draw conclusions;
predicting sales success;
We use information in advertising or when designing a website.

Nielsen research has shown that by increasing the emotional background, you can increase sales by 23%, and by decreasing it, on the contrary, it can provoke a drop in sales by 16%.

Communicating with your subconscious

Transferring thoughts from your conscious mind to your subconscious mind is difficult because it has to happen through emotions. Only thoughts that are conveyed with sincere emotions remain in the depths of the soul. And only thoughts, supported by strong emotion, remain.

Unfortunately, this applies to both negative and positive emotions. Unfortunately, negative emotions are usually stronger than positive ones. If you are interested in more information on the topic of emotions, you can also read the article: “ Emotional Intelligence and How to Improve It .”

Areas of application of neuromarketing

In the modern world, many large brands test hypotheses of impact on the target audience in special neuromarketing laboratories. For example, a giant like Coca-Cola first runs all its advertising campaigns using neuroimaging; As a result, video ads, banners - all marketing products work with impressive success.

Here are some business areas that use neuromarketing:

Film industry . Today, producers have stopped relying entirely on the talent and professional vision of the director, attracting neuromarketers to develop the script. At the initiative of one of the world's film companies, research was carried out in the field of film perception: they gathered an audience of 1000 people and showed them 40-50 trailers for different films. While watching, participants recorded various biometric indicators: breathing, sweating, heart rate, eye reactions, emotional outbursts, etc. It is quite understandable that after such careful research, the box office receipts of some film industry products break records already during the premiere.
Advertising promotion . The most native area for neuromarketers. For example, they were approached by such a giant as the German automobile brand Mercedes-Benz Daimler. After studying people's reactions, experts proposed an extraordinary solution: in the videos, the front parts of the cars were imitated by people's faces. As a result, the concern's sales soared by 15% in one quarter. There is a simple neurobiological explanation for this: the visual image affected the customers’ pleasure centers and emotions, increasing customer loyalty to the brand.
Design development . A chips manufacturer turned to neuromarketing for help in selecting colors for new product packaging. The study revealed that calm matte shades do not encourage purchases. Thanks to bright packaging, sales increased sharply.

Fear and negative self-talk

Your first step in harnessing the power of your subconscious mind is to rid yourself of thoughts filled with negative emotions. You also need to stop negative self-talk, or at least make sure it's not emotionally charged.

Your fears often come true, especially when you are very emotional about them. This is why negative self-talk can be so detrimental. Eliminating these negative thoughts or counteracting them as quickly as possible is a very important step towards success.

There is a story about a guardian angel who always follows you. When you tell yourself “my life is terrible,” it is writing down a terrible life. When you say “my job is boring,” you are writing down a boring job. And when you say “my body is ugly,” write down the ugly body. This continues and he fulfills all these desires because they are filled with strong emotions (sadness, disappointment, regret, self-hatred). This angel is your subconscious.

Stop here and ask yourself, “Can you indulge in negative self-talk?”

Countermeasures technique

One of the best ways to reduce negative self-talk is a counter technique. Every time a negative thought comes into your mind, you counter it with an extreme positive counter-thought. For example, if you have an important presentation and you think to yourself, “I'm going to embarrass myself in front of all these people.” Immediately retort, “NO! I will be so good that the audience will applaud me for five minutes.” The truth is often somewhere in the middle.

Delete Button Technique

Another powerful tool in combating negative self-talk is the delete button. When a negative thought comes into your mind, you press the delete button in your mind and imagine the thought written on a piece of paper being destroyed. Or you can imagine smashing a negative thought with your fist.

Burning desire

Your subconscious mind will also act in accordance with the thoughts that are transmitted with desire. Under the influence of desire, your subconscious will do anything to get the object of desire. This will also open all available channels to the conscious mind for information on how to do this.

When your goal becomes an all-consuming obsession in your life and you have a burning desire to see it come to fruition, then you will succeed. When you have tuned your subconscious mind to a task, backed by this strong emotion, it will allow you to see opportunities in life that will lead you to your goal.

The best athletes only become the best because they have a burning desire to be number one. They want nothing more from life except this. This is the main dream of their life.

They are ready to do everything possible to achieve this:

Stay late after training and practice your skills more.
Do whatever it takes to expand your skill set and become better than everyone else.
Set up your subconscious to look for opportunities to achieve your goals.

How can you cultivate a burning desire?

Start by defining your goal. Make it as specific as possible. Make it as realistic as possible. Write it down somewhere and feel it.

Bridge burning technique

Then burn your bridges. Destroy any safe boats you can keep in case something goes bad. Our minds evolve to help us survive, and that's when they are at their best. By burning bridges, you put your mind into survival mode, and the only path left is far ahead to your goal.

Small Wins (or Progress Bar) Technique

Another very powerful tool is to fill your life with small achievements (that lead you towards your goal). If you want to lose X kg of weight, start each day by looking at a graph of your progress. Let's hope it goes down overall, even if there are some minor bumps. Put a photo of a person at your ideal weight on your desk and look at it every day.

Motivational technique

Last but not least, find what makes you want to work towards your goal and use it. Positive people can cheer you up. Watch a motivational video or listen to a catchy song.

In any case, make sure that the burning desire to achieve your goal is part of your daily routine! Behind the scenes, your subconscious will be bombarded with thoughts of your goal, enhanced by a burning desire to achieve it.

How to protect your thoughts from the influence of others

If you have a suspicion that someone is trying to pull the blanket over themselves and force you to play by their rules, most likely you don’t think so. It's important to know how to protect yourself.

Before signing up for personal training, pay attention to negative reviews.
In any situation, keep your cool and don’t let yourself get emotional.
Maintain physical distance and avoid touching.

Photo by Quino Al on Unsplash

Don't make eye contact with your interlocutor. To maintain a dialogue, just look at the bridge of your nose.
Until you check the information, do not take it as a guide to action.
Don't tell strangers about your personal life.
If you are required to answer immediately and the evasive phrase “I’ll think about it” doesn’t work, say “no.”

Faith and love

The strongest positive emotions are faith, love and sex. The first two are more spiritual, the last is more biological. When all of them are present, they strengthen any thought and it can easily penetrate the subconscious. The subconscious mind will then act on the thought and translate it into actions, opportunities and ideas.

Faith is a state of mind that can be induced or created by confirmation or repeated instructions to the subconscious mind through the principle of autosuggestion.

Faith is different from hope because when we have faith, we are confident of the outcome. And when we hope, we are simply offering one possible scenario in uncertain circumstances.

Visualization technique

And the next step to achieving your goal is to visualize it. It is based on faith in the result. Not hoping that the desired outcome will be true, but believing that it is already true.

One of the most powerful techniques is to visualize your life when your desire has already come true. Take a few minutes each day to close your eyes and imagine your life after you have achieved your goal. Make it as bright as possible:

What are you wearing?
How do you act?
How are you feeling?
What are you saying?
What you are doing?

Physical training technique

Another tool is physical training. If you want to become famous, start wearing braces to fix your teeth NOW. And if you want romance, buy an extra toothbrush and put it in your bathroom.

Detachment technique

Last but not least, let go of your attachment to results. You can never plan exactly how your desire will manifest itself. Don't narrow down the number of options you have at the moment, but rather, keep an open mind and believe that your dreams will come true.

Techniques for manipulating people

Some NLP psychotechniques, verbal manipulation

These verbal techniques are designed to transform phrases that help change the perception of reality. Expand or narrow an individual’s picture of the world. General principles of how to manipulate people with words are based on the belief that any human language is not an ideal mediator between consciousness, psyche and actual experience. On the one hand, language highlights the most significant moments of experience for consciousness, without overloading it with details. On the other hand, there is a connection between the individual’s psyche and language: language reveals desires and motives; Autistic perception of one’s own formulations acts like self-hypnosis. This theory is superior to all others in how to manipulate people.

NLP (Neurolinguistic Programming)

is a way of programming a person’s thought system and communication with society.

Use the modal operator more often - “can”, “perhaps”.

A way to manipulate people by replacing speech operators? Do not use modal words of obligation and an affirmative tone that turn a personal request into an order. Do not use “must”, “needed”, but more often use “can”, “possibly”. The order “go to the post office, send the parcel” - correct it to the request “can you go and send the parcel?” Also use “may, may” even when the relationship is purely formal.

The technique will teach you how to manage people at work, according to the experiments of psychologists, with the inclusion of operator opportunities, confidence and motivation increase and the psychological limits for the individual are lowered.

How to motivate employees?

Use the particle “not” in phrases

Using such a particle as “not” you can learn to control other people with the help of contradictions. The formal components (words, particles) involved in the construction of a phrase are intended for consciousness. The subconscious mind, at the same time, begins to exclude all auxiliary means from the sentence (they have no correspondence in reality). Forms a natural affirmative meaning of the statement. To learn how to manipulate people, rearrange requests and comments to include the particle “not.” For example, “if it’s too late, then don’t do it” - a person will definitely do it.

Rules of 3 "yes"

The rule of 3 “yes”, according to psychology, as an effective suggestion, helps manage people in business work. When a person is offered two questions that imply consent in any case, the answer to the third or fourth question automatically comes with consent. You can also use close associations in questions to guide a person to the desired answer or execution. For example, associations with color, shape. This kind of inert consent can be useful when you want to get automatic approval.

Making conjectures that include an important idea

The cause-and-effect relationship is created as a logical connection that allows you to manage a group of people well. For example, increasing students’ motivation to learn “if you complete the task, you will be able to understand the general principle of solving the problem.” It is also used in individual communication with an adult or child at home. Using a formal construction, you can connect any semantic components - “if you wash the dishes, you will go for a walk.” Logically, “dishes” and “walk” have little connection with each other. But now “wash the dishes” is closely connected (for example, in a child) with the sphere of desire in the unconscious.

The illusion of choice without choice

To be able to manipulate people in the field of management and trade, use the particle “or”. It gives an interesting logical connection - it provides a person with a “non-existent” choice. For example, “do you want tea or coffee?” The person may not be particularly thirsty at all, but will be forced to accept the “treat” no matter which option they choose. Another example, “will you pay by card or cash?”

Incompleteness of thought, incompleteness of action

One method of manipulating people is by actively influencing feelings. Try this technique of managing people through curiosity. Intrigue – evoke, enhance active curiosity among your interlocutors. For example, “today we will look at the basic techniques of NLP, and tomorrow at 8 am we will continue the lecture on hypnosis.” An example is understatement in the words “it’s too early to talk about this now”, “we’ll talk about this when we finish our current affairs.”

9 tips on how to become successful and rich

Conclusion

The most important thing is to know how not to lose control; if you have learned to manage people, there is a productive return. Psychology advises being a calm leader and acting calmly. If you light up with meaningless joy and fall into euphoria, this can destroy the entire system of relationships. The efforts made will go to waste. The present result does not characterize the successful completion of the case and may in the future be an intermediate link to something greater. Don't lose your equanimity. There are bad experiences that, in the process of weeding out ineffective techniques, will lead to a level of success.

Receiving a message from your subconscious

As we have already established, the connection between consciousness and subconscious is two-way. You give your subconscious tasks, desires and goals. And it gives you information, opportunities and ideas.

Have you ever wondered why there are certain people who easily find new opportunities? This happens because their subconscious mind gives them more information on a certain subject than other people usually receive.

Have you ever noticed that once you actually decide to do something, an opportunity soon appears that allows you to do it? This is because when you make a decision, you form a thought and fill it with desire and faith. And suddenly you start getting the information you need to do it.

Threshold of conscious perception

Your subconscious mind receives all the information that your senses generate. It then filters the information and decides what to transmit to consciousness. The difference between these two results is called the threshold of conscious perception.

It's the difference between spotting an opportunity and missing it. It's just a matter of what mode you've set your subconscious in and the amount of tasks you've given it.

When you have a goal, when you fill it with desire, and when you believe in the outcome, then you will begin to see opportunities to achieve that dream. Everything else is filtered out, rejected and stored in your memories. You will mostly access it in the future when you have other goals, but for now it is beyond the reach of the conscious mind.

Neuromarketing methods

There are many methods used in neuromarketing that reveal the buyer’s subconscious attitude towards products, design, advertising and their components. Here are some of them:

Monitoring the human cardiovascular system: recording heart rate, pressure and vascular tone.
Measurement of electrical resistance of the skin to analyze the intensity of sweating.
Fixation of facial muscle contractions.
Eye tracking is a technology that allows you to determine the degree of concentration of attention on a particular object, track changes in a person’s emotional state by recording the direction, time of focusing of his gaze, pupil size, and so on.
Evoked potentials are an analysis of the brain’s response to various external stimuli.

But the most informative methods are those that record the functional states of the brain: EEG and fMRI. The data they provide is the most meaningful.

EEG is a method that records all fluctuations in rhythms occurring in the brain, depending on changes in a person’s state under the influence of emotions, jumps in the level of concentration, being awake or asleep.

The fMRI device allows you to track changes occurring not only in the cerebral cortex, but also in the deep brain structures responsible for emotional manifestations.

Self-hypnosis

Nature has given people absolute control over the information entering the subconscious through the five senses. However, this does not mean that everyone exercises this control. Moreover, in most cases the average person does not exercise this control. This is why so many people live in poverty.

The method of introducing thoughts into the subconscious is called autosuggestion. It includes all self-introduced stimuli that reach the mind through the senses. Dominant thoughts that remain in the conscious mind (negative or positive) enter the subconscious and influence it. A thought dominates if it is reinforced by strong emotions (faith, fear, love, etc.).

Mantra technique

One of the most powerful techniques is the mantra technique. The essence of this technique is to repeat a positive mantra in your mind (or out loud) that will help you overcome difficulties or fears. The more you repeat it, the more you believe it, the more faith you put into your words, the better the result.

According to numerous scientific studies, one of the main causes of disease is hypochondria. This is the art of convincing yourself that you are sick. This is a powerful self-hypnosis mantra based on negative emotions such as fear.

If it is possible, then it should also be possible to convince your mind that you are healthy, happy, beautiful or mentally strong.

Read Load Technique

Previously, you were instructed to set a specific goal in life. Now be sure to write down this goal and back it up with the desire to achieve it. Read your goal out loud when you wake up and before going to bed, and several times a day. Visualize yourself already having your desire. See and feel that you are possessed by desire. Mix up your emotions as you read and say your goals out loud. Be true to the result.

Remember that there is a price that must be paid to be able to influence your subconscious mind. This price is called persistence. You must continue to take steps towards self-hypnosis, you must constantly repeat your goals out loud, and you must continue to believe in the outcome and the end result.

The difference between those who succeed and those who fail can be just a few days. Or it could be a backup plan. Those who always say, “If I don’t succeed, I will do this and that,” will always do this and that. Because their mind will always think about the way out.

The power of dreams

After you learn to work with your consciousness, direct your thoughts and actions in the right direction, you can move on to working with the subconscious. Valery Sinelnikov will help with this; in his books he gives complete instructions on how to configure the subconscious to work for you.

Whether you are interested in esotericism and magic or prefer a more scientific approach and psychology, undoubtedly you understand that dreams are a powerful tool of the subconscious. It’s not for nothing that there is so much talk about prophetic dreams, about answers that come at night, solving complex life problems, help and tips that a person can see in a dream.

To get the answer you need in a dream, you need to program yourself before going to bed

It is very important to clearly formulate the question itself. Vague and ambiguous language may be interpreted by your subconscious mind slightly differently than you intended.

Therefore, make specific, clear and understandable requests.

In order to achieve success in this matter, you need to put in a lot of effort and work hard at remembering dreams. I offer you one technique that helped me a lot in this matter. Before going to bed, I tell myself that I will definitely remember at least one dream.

It didn’t start working the first time, but today I can already remember about three/four dreams. Be sure to place a notebook and pen next to your bed so you can immediately write down your dream.

When you learn to remember dreams, then you can start asking questions. For example, you don’t know whether you should quit your job. We formulate the phrase: should I change my current job? Repeat the phrase several times before going to bed. In the morning, write down all the dreams you had that night.

Sometimes the answer may come the next day, take your time and do not rush to conclusions. Monitor your dreams for several days in a row. And only then proceed to interpretation.

In addition, dreams can help you fulfill your plans. One of my clients programs her dreams for a happy future. So, she met her future husband in a dream, saw their first child, and resolved the issue with her career.

The subconscious and consciousness work in a very close connection. One is impossible without the other. Therefore, watch very carefully what you say and do, how you react to external circumstances, what thoughts are circling in your head.

Remember that a positive attitude in life attracts good energy. Therefore, I recommend that you read my two articles: “The Secret of an Easy Life” and “How to Enjoy Life No Matter What.”

What events most often unsettle you? Why do you think failures sometimes happen to you? How do you react to negative situations?

Think positive thoughts, use more positive words in your speech, smile and pay attention to positive events more often. Best wishes to you!

Summary

The subconscious mind is one of the most powerful weapons in your arsenal. It can be the difference between noticing or missing an opportunity. Or the difference between a rich and fulfilling life or a poor and miserable life. It can give you influence over people or enslave you to work for other people.

Autosuggestion is a way of transferring ideas and thoughts from your conscious mind to your subconscious mind. Using this skill, you can influence your subconscious mind to work towards achieving goals that are important to you. Mastering it can lead to a successful life and fulfillment of all your dreams.