What psychology says about the color red: who likes it and who uses it

People are surrounded by a colorful world; among all shades, red is the most important and important. In psychology, the color red has the greatest impact on the psyche. Moreover, scientists believe that it was this shade that humans began to distinguish very first, despite the fact that it is not so common in the natural world around us.

The red spectrum has the strongest effect

Significance in psychology

The psychological influence of color turns out to be primary on the emotional state of people - emotions can be excited from one spectrum, and inhibited from others. Warm colors can affect the excitability of the psyche. The effect of the red shade does not end there:

Scarlet evokes the strongest expression of emotions in people compared to other shades. In this case, the reaction to color can be either excessive joy or vice versa – irritability. In this regard, psychologists often recommend limiting the amount of this color in your environment at home and at work.
Gives strength, promotes activity, increased productivity. People under the influence of this spectrum experience a short surge of emotions, followed by fatigue and emptiness. Therefore, in order to use the spectrum as a long-lasting stimulus for energy, it is worth choosing a calmer version.
A bright and visible color is often used as a warning symbol. Sometimes this is explained by its resemblance to a flame, which people subconsciously fear.

Scarlet in psychology affects people regardless of cultural background. The general impression and reaction to a particular spectrum are the same for people. This confirms the fact that even animals that can distinguish the red spectrum show the same reaction as humans.

Men

Scientists confirm that this color causes a subconscious association with desire, sensuality and sexuality. Indeed, according to statistics, men prefer girls in red clothes more often than others. They are invited on a date, given gifts and are willing to spend more than on a girl dressed in any other color. However, the men themselves deny the influence of scarlet in their choice.

Red has a rather raw energy that suits men in many ways. Therefore, lovers of this shade can be called persistent and persistent, leaders by nature. These are people who are true to their goals. Sometimes they can show excessive cruelty.

Red lovers are strong individuals with faith in their goals.

Women

Red is often found in a woman's wardrobe or home environment, but this is not always justified by fashion trends, sometimes it is a personal preference. If a girl chooses red for herself, then this characterizes her as a strong personality who values personal boundaries and freedom. She prefers to act based on her own interests and desires. She expects others to share her opinion. At the same time, girls who prefer this spectrum are soft and passionate in nature. These ladies value life, enjoy its happy moments and try to make sure that not a second of time is lived without benefit.

Children

Unlike adults, children always prefer bright colors. According to research, preschool children prefer red, yellow, and pink. Later it can switch to blue or green. The choice may largely depend on the gender of the child. However, those who prefer red among all are the most open and active children. They do not like to act by rules and believe that the children around them should listen to them. These kids love to act “to spite” their parents. Therefore, adults often have a hard time raising such children.

It is advised not to use scarlet in large quantities in children's or playrooms, since a child's fragile psyche may react inadequately to a large number of bright elements.

What does it symbolize

Since ancient times, blue tones have symbolized greatness and imparted magical powers. Gods and great rulers were depicted in blue clothes. In different nations, blue symbolized the following phenomena:

In Christian traditions it means Divine power, fidelity, faith and justice;
in antiquity it symbolized fertility and natural growth, was the color of Zeus and Venus;
in China, blue denotes a successful marriage, blue is considered an unlucky and mourning shade;
in Central America symbolizes victory;
in North America it means calm and tranquility;
in Egypt symbolizes honesty and loyalty;
in India it means mourning;
in Europe it was the color of fidelity and trust; in Poland there was a tradition of painting brides’ houses blue. Blue shades symbolize nobility, hence the phrase “blue blood”;
in Jewish traditions, blue means gratitude, blue shades - equanimity and calmness;
in Buddhism it means reason, strength and freedom.

The symbolism of color dates back to ancient times; in myths and religious teachings, each color had a deep meaning. By color preferences you can “read” a person and understand his character. Blue is one of the three primary colors, along with red and yellow. Preferring it in clothes and accessories, a person subconsciously strives for calm and stability and has high intelligence.

Who loves red

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If people have a preference for one color, this may indicate their character traits and their prioritization.

This color is loved by active people who strive to become leaders and who try not to sit idle. These are people who love to feel freedom, clearly set a goal and follow to achieve it. They are not afraid of possible obstacles, so they often show qualities such as cruelty, pride, and excessive self-confidence.

If people like scarlet, it may indicate a desire to open up sexually. Thus, men try to look more courageous, proving their superiority in sexual terms. It’s the same with women who love this color - they attract attention and are liberated in the eyes of men.

Scarlet reveals sensuality and sexuality

Gold

You always want to be the center of attention and in first place. You are always looking for an opportunity to develop, to stand out from the rest and shine like a star. You are incredibly confident and very charismatic. No wonder all eyes are on you. You know what you want, but you are not afraid to show your true self and help others. You are trustworthy and always strive for quality over quantity.

What's your favorite color? Did the description match your character?

Impact on the psyche

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Psychologists, using color therapy techniques, often turn to this color. What does red mean in psychology? It is a spectrum that has an exciting effect on people. Any shade (from the weakest to the most intense) has a strong influence on the subconscious, which means on the mood.

The ability of red from a psychological point of view:

Strengthens the active abilities of people. There is a powerful surge of strength. The tone from this therapy will be short-lived, followed by a feeling of fatigue. In order for the effect of therapy to be long-lasting, you should pay attention to the spectrum of calmer, but warmer shades.
Causes irritation. Sometimes mental irritation allows people to decide on actions that they cannot begin in a calm state. Excessive use of this method can subsequently cause an uncontrollable state of anger.
Causes a state of alarm. In the subconscious of most people, red evokes fear, associations with blood or fire; more flexible people may even experience panic attacks.

Symbolism

In esotericism, gray is ruled by Saturn, the god of time and maturity. Astrologers associate Saturn with justice, law-abidingness, and diligent cleansing of spiritual dirt through enormous trials. Knowing what the color gray means, representatives of different religions, and especially Christians, preferred it in their clothes. Shades of gray are worn by monks, as the color also symbolizes fasting, repentance and renunciation of earthly goods.

Different symbolism of the color gray is reflected among different peoples. Perception and attitude towards it are distributed as follows:

among the French - melancholy, sadness and repentance;
among the inhabitants of the East - humiliation, meanness, routine and anger;
among the British and other inhabitants of Europe - high society, the color of gentlemen;
among African tribes it is the color of ashes (death, loss, grief).

Use in interior and clothing

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The use of red in clothing can tell about a person some details of his character, desires and habits:

When things of this color are often found in a person’s wardrobe, this may mean that he likes to attract the attention of people around him, he likes to be in the crowd so that people talk about him.
Things or accessories speak of the courage of their owner, his determination and confidence.
In scarlet, strong personalities often appear who intend to break through and achieve new heights. Sometimes people specifically buy clothes of this catchy color to give themselves confidence and look strong in the eyes of others.
People wearing red clothes have an optimistic outlook on life and are emotional and passionate people.
However, psychologists do not recommend choosing this spectrum for your wardrobe on the days of negotiations or applying for a job. In a formal setting, this color can play a cruel joke and show a person as frivolous.

Using red in your wardrobe

The use of one or another shade in the interior may also indicate some characteristics of the owner of the apartment. What is the significance of red in psychology if you add this color to the interior decoration of premises? It is known that warm shades in the interior create a feeling of comfort, scarlet is one of them.

Important! This color in large quantities and saturation can enhance some emotions, so do not be too zealous with its use.

Features of application in the interior:

When choosing curtains or wall paint, it is important to remember that these interior pieces will take up significant space. Therefore, psychologists advise abandoning bright colors or making them muted. A large amount of red in a room can cause attacks of aggression. However, small elements, on the contrary, will create a cozy effect.
It is not recommended to use scarlet if a person suffers from hypertension or has problems with blood pressure.
If you correctly combine and maintain the number of bright elements in the decor of the room, the effect will be positive - the room will become a place where people accumulate strength and are filled with energy.
When decorating a festive area, be sure to use elements of red, since many people associate this color with solemnity.
This range of colors is often used in the design of kitchens or restaurants, since the color is responsible for increasing appetite.
Scarlet is also well suited for the hallway or gym - places where people stay for a short time. Here a person can recharge with energy and move on.
It is better to avoid red when decorating the interior of the bedroom, bathroom and especially the nursery. These are places where the psyche should be calm.

When decorating the interior, it is important not to overdo it with red.

Red is considered the most recognizable color of the entire spectrum. It has the strongest impact on the psyche. Depending on the amount and intensity, it can either give a short-term burst of energy or awaken aggressive emotions. Among those who prefer shades of scarlet, there are both men and women, all of them are freedom lovers, somewhat selfish, and at the same time cheerful and energetic people.

Psychologists use all shades of red in color therapy to give people confidence, strength and sensuality. You can do this yourself, surrounding yourself with elements of this color; it is important to remember that you should add it to your surroundings little by little. In large quantities, color can awaken an aggressive mood.

What are the positive aspects

Not everyone sees dejection and detachment on the metal spectrum. You can look at it in a completely different way: dark shades, close to black, are associated with elegance, moderate drama and mystery. Lighter ones - ivory, blueberry-cream - belong to lightness, freedom and have a calming effect. This is a multifaceted color that can convey the entire spectrum of human emotions.

A gray cat will make your home cozy and soft, a metallic outfit will be indispensable in creating a sophisticated look for an interview. It is a conservative and serious color used in many contexts. It reflects modernity, reliability, safety, modesty. Represents self-control, accuracy, wisdom, high knowledge. In moderate doses, it creates a feeling of calm and tranquility.

Physiology

Gray color has a slowing effect on the nervous system. It inhibits movement and physiological processes in the body. This property can be used during infections and viral diseases, block the effects of stress, and be used during meditation. Experienced specialists have proven that these shades can lower blood pressure. Gray color can help you concentrate, conduct detailed analysis, and concentrate on solving important problems. It must be remembered that these shades should not be overused, since the abundance of gray can turn calm into oppression.

Test

To understand yourself, experts recommend using a color test. To do this, you need to quickly decide on your favorite and least favorite colors. They are offered in a list of twelve options. These are black, blue, brown, green, grey, orange, pink, purple, red, turquoise, white and yellow.

The breakdown of characteristics is as follows:

black – confidence, firmness, determination, authoritarianism;
blue – conservatism, calmness, love of comfort, anxiety;
brown – ambition, determination, reliability, desire for success;
green – desire for recognition, authority, isolation, tactlessness;
gray – reliability, intelligence, desire for recognition, calmness;
orange – sociability, sociability, friendliness, impulsiveness;
pink – sensitivity, passion, self-centeredness, obsession;
purple – creativity, intellectuality, spirituality, restlessness;
red – confidence, determination, passion, temper;
turquoise – self-esteem, renewal, relaxation;
white – purity, self-expression, desire to experiment, generation;
yellow – optimism, energy, activity, thirst for change.

Gray has its most positive characteristics when used sparingly and tastefully. It can significantly improve a person’s life if you choose clothes and decorate your home with full responsibility.