Business communication in psychology. What is it, ethics, types, rules, forms, principles, functions

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Ethics of business communication

Business communication differs from personal, social and other types of communication, although it has some similar characteristics with them. Its ethics are determined by how correctly the characteristics of an individual’s behavior and his national psychological factors are determined.

That is, ethics within one country may differ significantly from the norms and standards adopted in another state. It also includes generalized characteristics of communication that are universally accepted.

If you know the national characteristics of the division of psychological types, characterized by nationality, customs, morals and cultural and historical heritage, you can more accurately select a model of the most ethical business communication.

Also taken into account:

• field of activity;
• professional orientation;
• status of subjects.

Effective communication is only possible if both entities respect and understand each other's national characteristics.

The concept of “ethics of business communication” is considered by many sciences, but it is psychology that provides clearer definitions and allows us to ensure the most effective organization of work. If we consider and study the ethics of business communication from a psychological point of view, then it is possible to achieve productive communication with people, regardless of their status and characteristics of upbringing.

Ethics in business communication should be equally possessed by civil servants and middle managers. Every person engaged in professional activities must have skills that will allow him to clearly formulate his thoughts, present the necessary arguments and prove his point of view in the most delicate, but at the same time, effective method.

Therefore, an important (or even the main) condition for maintaining ethics is the ability to listen to your opponent or interlocutor and maintain a friendly atmosphere during the communication process.

Business communication in psychology is not only compliance with certain rules, but also the ability to adhere to ethical standards. It is this approach that characterizes a professional who is not only an expert in his field, but also knows how to competently conduct a dialogue with employees, superiors, and partners.

Introduction

The ability to communicate with people is a key formula for success.

The art of communication, knowledge of psychological characteristics and the use of psychological techniques are necessary for professionals whose work requires constant contact “from person to person,” i.e. politicians, businessmen, managers and many others. Thus, every person needs the ability to build relationships with people, find an approach to them and make them feel comfortable. This skill is the basis for success in life and business.

Studying the rules of business communication provides the future specialist with comprehensive material for understanding the processes taking place in the business world and opens up opportunities for self-improvement, taking into account knowledge of psychological aspects. Knowing and practicing business etiquette will help you cope better in the business world. In addition, studying the psychology of business communication is of great importance for better understanding not only other people, but also yourself, your goals and interests in the business world.

Communication with people is both a science and an art. Both natural talent and training are important here. Therefore, anyone who wants to succeed in communicating with other people must learn this.

Psychology of business communication

Business communication involves communication, as a result of which information is exchanged, and both parties come to mutual satisfaction of their interests. If we compare this model of behavior, for example, with educational communication, it is obvious that the main goal of the second type of communication is to obtain knowledge unilaterally.

Psychology identifies 3 ethical principles on which business communication is based:

• Top down. This principle implies a model of communication on the part of a manager in relation to a subordinate. In some ways, this model is similar to educational communication. In this case, the manager must also always remember his status, keep an appropriate distance, but also not forget about the norms of human communication, which can be included in one of the points of business communication ethics.
• Horizontal. This principle characterizes the communication of 2 employees who are equal in status. In this case, you must always remember to have an equal position with your interlocutor and not allow communication on your part according to the “top-down” or “bottom-up” model. Colleagues do not necessarily have to adhere to the same point of view, but from an ethical and psychological point of view they should not impose their ideas.

• Down up. This is the principle of communication on the part of a subordinate in relation to the manager or superiors as a whole. In this case, the subordinate should not use methods of fawning or affectation, which are completely contrary to the concept of business communication.

Business communication culture

Business communication in psychology is the ability of employees of different status to demonstrate communication skills that characterize their level of professionalism. It is also how well an individual can follow job instructions and job responsibilities. The culture of business communication includes not only personal communication, but also telephone conversations and correspondence over the Internet.

Particular attention to the culture and etiquette of business communication should be paid in the process of communication between an entire group of people. During the conversation, people exchange not only information, but also the correct facial expressions and gestures.

In addition, in the process of communication, each partner creates for himself one or another virtual image based on the information received. Therefore, the task of all communication participants is to create those images that will fully correspond to the topic of the conversation.

We are also talking about the image of the subjects themselves. During the conversation, each participant forms or changes his opinion about other people who take part in the business conversation. The task of each of them is to prevent this opinion from changing for the worse.

The culture of business communication is inextricably linked with etiquette, that is, it implies adherence to certain rules and norms. For example, we are talking about punctuality, correct conversation, neat appearance and many other things.

Particular attention is paid to all these standards and rules during entrepreneurial activity, since it almost always involves negotiations and business conversations. There are areas of activity in which the speed of career growth directly depends on how much a person has business communication skills.

Principles of communication

The result of successful negotiations depends on how well the atmosphere is created. Partners should feel as comfortable as possible during communication. This is facilitated by knowledge of the basic principles of business communication, which are recommended to be followed.

Control over the situation

It is necessary for each participant in communication to control their emotions. They can destroy relationships that were built a long time ago in a second. You cannot react to a person even if he behaved unrestrainedly. Business and emotions are incompatible things.

The ability to hear your interlocutor

It is very important that partners can hear each other and be attentive to the opponent’s opinion. It is unacceptable for one of the participants to talk only about his own interests, without taking into account others.

Principles of communication

Such communication will not bring any positive results.

Ability to focus on what matters most

During the conversation, it is important to concentrate. This is necessary so that during the communication period an important point does not slip away. A competent specialist knows how to focus people’s attention on a topic when he sees that his partners have stopped listening to him and delving into the discussion.

Ability to separate personal relationships from business

In a business conversation, you should never mix personal relationships with your interlocutor with work matters. During the period of interaction with partners, you need to forget about likes and dislikes. It often happens that the opponent is not a very nice person, but he can be useful for business development.

These are the basic principles of business communication that every professional should know in order to conduct proper negotiations and create a good business reputation for himself.

Features of business communication

Business communication is usually called the diverse processes of forming contacts between individuals who are connected by professional activities. The main feature of such communication is regulation, that is, unconditional submission to the norms of culture and ethics of communication.

Another feature of business communication is the extent to which a person adheres to the culture of speech. During communication, he must pay attention to style and grammar. If his speech contains a huge number of errors and incorrectly constructed sentences, then this changes his socio-cultural status for the worse.

Business communication should be organized depending on the needs of all participants in communication activities. Mutual interests and requests must be taken into account. This greatly improves communication productivity.

Language of business communication

The language of business communication should be formal and businesslike. It is characterized by a functional type of syllable and is used when it is necessary to maintain communicative interaction in business, commercial or other professional activities. That is, communication must occur at a certain level of social meaning using characteristic linguistic units.

Speech communication in business communication has specific characteristics. Communication of this type is also carried out at the level of the entire organization (meeting, negotiations) or when two employees communicate (conversation).

The type of information interaction depends on:

• positions of subjects;
• areas of activity of the enterprise;
• competence and other factors.

Such relationships are strictly regulated by norms. Acceptable information flows will vary at each institution.

Business communication and management styles

There are several styles of presenting information in business communication. Each of them has its own characteristics.

Authoritarian

Such interaction is based on the power of the leader over his subordinates. The director wants all the tasks that he sets for his employees to be completed within a strictly established time frame. In this case, the opinion of none of the employees is taken into account.

Secondary style

This style only implies the designation of an idea and the distribution of responsibilities. Psychologists consider the choice of such a business style to be negative for the company. Subordinates who cannot take initiative quickly lose interest in work.

Democratic

Psychologists call the democratic style of communication the most preferable. It is based on the coordinated activities of all team members. Employees have the right to express their ideas and express their opinions.

It is important for a manager that each of his employees can achieve self-realization. Directors who choose a democratic communication style are friendly and fair. The goal of their work is for the company to develop successfully.

Democratic style

This type of interaction helps each person emphasize their importance in the company. In addition, constant communication with a manager who is ready to help helps employees gain useful experience and feel more confident.

Important! In practice, business interaction, which is built on democracy, brings good results in the development of the organization.

Conniving

The type is characterized by a pronounced indifference of management to the work of its employees. Most often, young managers who have no business experience behave this way. This type cannot be effective and does not in any way affect the development of the company.

Official business

It is used by managers to sign contracts or draw up business documents. This is the most important style in meetings and negotiations. A boss who knows how to use an official business style is a competent specialist.

Types of business communication

Orthology is used in business communication. This is the science of correct speech, language norms and their changes depending on changes in the modern world. These are peculiar schemes and phrases that are usually used in business communication. Employees conducting business correspondence must follow the rules of the Russian language and take into account the peculiarities of written speech.

Business communication involves the use of several communication styles. In psychology, these types are classified as follows.

Forms of implementation of business communication

Communication style differs depending on the form of communication.

Business conversation

This is the most common form of business communication. A business conversation is a conversation on a given topic, during which all participants in communication find a solution to the assigned tasks. The conversation can be between two people or an entire department of a company or production.

There are several subtypes of business conversation:

• interview;
• problematic;
• disciplinary.

Depending on this, the goals of the business conversation will differ. For example, it can be used to resolve work issues, analyze the work of employees, or if there is a need to influence the behavior and work activities of an employee.

Business meeting

Business negotiations mean a process whose main goal is to achieve mutual compromise. It is achieved through joint decisions, as well as the distribution of obligations. Unlike other methods of communication, business negotiations have a more formal and diplomatic nature of communication.

With their help, the regulation of relations between several organizations and their leaders is achieved. They can also be carried out within the same company, when a group of employees must come to a common decision.

In order for negotiations to proceed according to all the rules, you need to follow the plan:

1. First you need to prepare. At this stage, the subject of negotiations is studied in detail and possible problems are analyzed. It is important at this step to have all the necessary information about other participants in the communication. Preparation also includes drawing up a plan and negotiation strategy.

2. At the next stage, all participants in the negotiations are greeted. It should not contain personal appeals.
3. After this, the topic of negotiations and specific positions are announced.
4. Next, a dialogue is held, during which all participants express their positions and offer options for solving the problem under discussion.

Business meeting

In fact, we are talking about a general meeting, during which standard agenda items and other problems that need to be solved to improve the work process are discussed.

The meeting can be:

• Informative. Each participant makes his own report. Provides general information to help you better identify the problem and find a solution.
• Meeting. It brings together representatives of individual sectors who consider a plan for further action.
• Creative. Ideas and theories are put forward that can improve the work process.

At the meeting, problems are resolved that the manager cannot solve unilaterally, alone.

Principles of conducting a business conversation

Psychological preparation for a business conversation and the partner’s mentality are very important, but not decisive factors. The outcome depends on your preparation, but is determined by how the conversation is set up. To avoid obvious mistakes when organizing a conversation, psychologists recommend applying the following basic principles.

• Rationality. During a conversation, you need to be restrained, even if your partner shows emotions. For what? Firstly, uncontrolled emotions always negatively affect the decision. Secondly, there is a psychological rule that says: “The one who is calm wins the discussion.” Calmness and rationality are the best response to your partner's emotional outburst.
• Understanding . Understand your partner. He is trying to explain his position and opinion to you. But due to lack of attention to his point of view, the goal cannot be achieved. And this leads to irritation and may make the interlocutor not understand your position. Remember that before you can influence your partner's position (and change it in the right direction - that's your goal!), you must understand it.
• Attention . We've learned that our attention fluctuates during conversations. And this happens even when there are no distractions. Concentration and attention change during a conversation. The human psyche is designed in such a way that from time to time it needs pauses in receiving information. At these moments, attention unconsciously wanders, and your interlocutor seems to “give up” for several minutes, disconnecting from the conversation. At such moments, it is necessary to verbally or non-verbally grab his attention in order to restore the interrupted contact. The best way to do this is to ask: “Are you listening to me?
• Reliability. You should not give false information in a conversation, even if a person does it. Otherwise, a tactical gain (which can sometimes happen) can turn into a strategic loss.
• Thesis. Setting a boundary between the person you are talking to and the topic of conversation is an important psychological principle. When communicating, we often identify what our partner says with ourselves (with his personality) or even with our attitude towards him.

Pleasant information conveyed by an unpleasant interlocutor loses half of its attractiveness. Our personal attitude towards a person we don’t like often makes it difficult to objectively assess the information he conveys.

To avoid this, pay attention first of all to what is being communicated to you, and not to what and how it is being communicated. In a word, separating facts from opinions (assessments) and opinions from emotions is the principle of constructive conversation.

The above principles of conducting a business conversation are quite general. Experts in the field of communication psychology filled them with content and established rules for conducting business conversations. These rules can be called “safety precautions” in business communication.

Rules for conducting a business conversation

1. Double interest. Each interlocutor has a double interest:

• from the point of view of the facts discussed during the conversation,
• in terms of their interaction with their partner. In other words: When people communicate, they think not only about what is being discussed, but also about how their future relationships will develop. Maintaining good (constructive) relationships is no less important than exchanging information. This is why we often choose not to discuss certain things with our loved ones for fear of damaging our relationships.

Psychologists recommend that every step of the conversation be conducted in a way that promotes, rather than disrupts, your relationship with your subordinates. The problem is that relationships are usually tied to the topic of conversation, the topic of conversation. That's why:

• Don't jump to conclusions about the other person's intentions based on your own fears. In short, don't confuse your own fears with his plans. Your problem isn't that your partner is at fault. It's easiest to blame him, even if it's his own fault. Your words, although fair, are usually unproductive. Your attack causes the enemy to be defensive and contradict what you are communicating;
• Listen carefully and show that you heard what was said. Listening is an active process! We'll talk more about how to make it productive later, but for now I just want to emphasize the importance of listening;
• talk about your interests, what you want. The person you're talking to may not have a clue, and you may not know what their interests are. If you want your interests to be taken into account, you must explain what they are. Be specific and clear in what you say;
• Look forward, not behind. You'll get there faster if you talk about what you want to achieve rather than what happened. Instead of arguing with a person about the past, which you still cannot change, talk about the future. Don't ask for explanations for yesterday's actions; it is much more productive to think about who should do what tomorrow.

2. Pay attention to your partner. For once, I would even say that paying attention to your partner is an important rule. If you present yourself to your partner as an interested listener, it will be much easier for both him and you. To do this:

• Compare your partner’s speech with phrases like “Yes!”, “I see what you’re getting at...”, “That’s interesting...”, “Nice to hear that.” If done casually and constructively, and accompanied by appropriate nonverbal cues, such a response will create a subconscious desire to speak freely and without restrictions. This will help express agreement, interest, understanding;
• show a desire to receive additional facts and clarify the interlocutor’s position using the phrases: “Please clarify...”, “Please repeat again...”, “As I understand you...”, “You can correct me if I’m wrong...”, “ In other words, you think that...” etc.;
• Address your partner by name (last name and patronymic) as often and as often as possible;
• Don't say hurtful words - remember the law of the emotional mirror: nervousness makes the other person nervous, anger makes the other person angry, and aggression makes the other person aggressive. To ensure your words have an impact, be sensitive and non-offensive;
• choose your words carefully, pointing out your partner’s mistakes and inaccuracies. Anyone can make a mistake, and a sharp retort like “This is completely wrong!” or “You're wrong!” kills the message, hurts the other person’s self-esteem, and thereby destroys the contact. You can tell someone that they are wrong just as eloquently, with a look, a gesture, or a tone, as with a word. But it is unacceptable to humiliate your own dignity. Saying, “You’re wrong, and I’ll prove it to you,” is the same as saying, “I’m smarter than you.” It's better to say something different, like, “I think differently. But of course I could be wrong. I hope you can correct me if I’m wrong about something.” As you can see, in the psychology of communication, the shortest path to expressing your thoughts is not always the best.

3. Look for commonalities. Every business conversation, from a psychological point of view, is a search for mutual understanding (a common point of view of a common approach to the issue under discussion). To make it easier to find common ground:

• Don't start a conversation with issues on which you disagree. It is necessary that the interlocutor from the very beginning confirms (say, “Yes!”) your question or agrees with your idea.

From a psychological point of view, if a negative answer is given, then the person is in a position that requires him to appear true to what is said. It takes time (and sometimes a lot of time) for your interlocutor to understand that his “No!” was inappropriate.

It is no coincidence that people intuitively start a conversation on a common topic, for example, by exchanging opinions about the weather. Usually their opinions are the same. Of course, it would be funny if every business conversation started with a conversation about the weather. A professional always has a set of prepared questions that can only be answered “yes”;

• Don't be so quick to say “No!” to your partner's proposal. It is better to use the “Yes, but...” technique. For example, in response to an unacceptable proposal, it is best to say: “Yes, but I want it to be respected...”. (here you tactfully state your condition).” This technique forces the interlocutor to look for ways to take into account your interests and creates the feeling that the approach he proposes is acceptable to you.

4. Avoid arguments. Everyone knows that truth is born in a dispute. However, this is also not without controversy. Of the two arguing, each is trying to win. Well, the surest way to win an argument is to avoid it. How do we do this?

• During a debate, never say categorically and directly that you think your interlocutor is wrong. It will be better if you show that you respect their opinion, whatever it is;
• if you are wrong (which, of course, is possible), admit it quickly and clearly.

5. Safe criticism. Criticizing the position, point of view or side of your counterparty is not necessarily a feature of a business conversation. Remember that this is a very dangerous weapon. This is a dangerous and double-edged sword that can harm both sides of the conversation. Therefore, criticism should only be used as a last resort and only if the following guidelines are followed.

• You must create a psychological context that is comfortable for your interlocutor. It's your job. It is generally easier to accept criticism if it is followed by recognition. It's good to use phrases like:

-I appreciate you raising this issue with your usual candor. However.

-Your words show that you are sincerely concerned about the outcome of the case. But still…

-There is a rational basis for what you say. But in other way.

• Point out your own mistakes before criticizing. It will be psychologically easier for your interlocutor to listen to his list of shortcomings if he begins by admitting that he himself is not ideal;
• It is wiser to admit your own shortcomings than to listen to external condemnation. This is a good way to “disarm” your opponent;
• If you want people to adhere to your point of view, let them know that the idea you are presenting belongs to them.

6. Speech. Experts say that in a business conversation, it is not so much the arguments that are convincing, but the form in which they are presented. Persuasive speech and persuasive arguments are not the same thing. Try to present the “strongest” arguments during a business meeting in a conversational tone, stuttering, stuttering, and you will see that they lose their persuasive power. Tone and pace of speech, logical pauses, etc. - very good tools for effective communication. Mastering them and raising your voice, of course, requires special training. You can start with the following:

• Change the tone of your voice, because monotony “lulls you to sleep” and distracts your attention. A sudden rise or fall makes a word or phrase stand out from the crowd;
• Changing the tempo of speech makes it more expressive;
• pause before and after an important thought;
• control the volume of your speech. Lowering the volume during an “important” moment in a conversation is the best way to get attention.

7. The word trap . Experience shows that using certain words dramatically reduces the effectiveness of a conversation. The best thing you can do is eliminate them from your vocabulary. What are these words?

• Words are parasites: like, here, well, it means, as they say, in fact, in general, in short.
• offensive words;
• the words "on occasion". You should avoid statements like these:
• I'm no expert (even if you really aren't).
• I, of course, do not say (only a professional speaker can afford to use such words, and only in strictly defined cases). If you say this, your interlocutor may wonder whether they should listen to you further.

Moreover, such statements are completely unacceptable.

-Let's talk about this for a minute...

-I was just nearby and stopped by. When you say this, you are showing that you are not interested in the conversation, let alone the person you are talking to.

In a nutshell, these are the basic rules for “safety” of business communication.

Rules of business communication

Business communication in psychology is a type of conversation that should be conducted according to several rules:

• Psychological contact. You need to take a comfortable position. All participants in business communication should be at an acceptable distance from each other so as not to feel discomfort. At the same time, it is important to set up a dialogue with your partner: you need to take into account his experience, position and characteristics of the thinking and speech process.
• Working atmosphere. The conversation should not be tense. If it arises, you can defuse the situation with a joke, a compliment or a personal appeal. Or you can immediately move on to the issue under discussion so that there are no awkward pauses. Information must be presented briefly and as clearly as possible so that all participants in the conversation understand the essence of the presentation.
• Focusing attention. All communication participants should be focused on the problem being discussed. During the conversation, arguments and counterarguments are expressed. It is very important that all participants in a negotiation or conversation treat each other with respect.

  
  Principles of business communication in psychology

At the end of the conversation, a solution should be found or at least several of the most optimal plans for further work should be proposed.

Compliments can be extremely sincere. If the interlocutor understands, even only on a subconscious level, that they are being joked about, the entire tone of the conversation can become negative. It is customary to say thank you for a compliment. Criticism is allowed, but only if it is non-aggressive and supported by facts.

The speaker's speech should be as clear and intelligible as possible. Each listener must understand what is being said. You should avoid monotonous storytelling, as this does not allow you to concentrate on the main problem. That is, the conversation must have a certain emotional coloring.

It is recommended to pay attention to the pace of speech. It should be average. Narrating too slowly causes a person to lose interest. The interlocutor begins to get distracted.

You shouldn't speak too quickly either. The interlocutor simply does not have time to process the information received. Communication in this case will be disrupted. The best option is to alternate short and long sentences. Then the speech will not be too heavy and will allow better communication.

It is important that the interlocutors know how to listen to each other. Advice and personal statements are not welcome. Insults must be eliminated. You must express your point of view gently, you cannot be intrusive. At the same time, we must not lose focus on the main problem.

When conducting a formal conversation, it is important to take into account the positions of the interlocutors and your own. Regardless of a person's status, he must treat those of lower or higher position with equal respect.

The speech of the person who speaks should be varied. He must have a good command of professional terms and use expressions customary in a particular field of activity.

Business communication: its types and characteristics

Business communication is a process of communication and interaction during which activities, information and experience are exchanged, which implies achieving a certain result, solving a certain problem or realizing a certain goal.

In general, business communication differs from ordinary (informal) communication in that its process prescribes a goal and certain tasks that need to be solved. In business communication, we cannot stop interacting with a partner. In ordinary friendly communication, specific tasks are not set and specific goals are not pursued. Such communications may be terminated (at the request of participants) at any time.

Business communication must have a certain result - the product of joint activity, information, career, power, as well as intellectual analysis and emotional experiences that accompany it. The term “business communication” emphasizes the expediency and possibility of separating subjective desires from objective conditions in the process of personal interaction. In the case of business communication, the desire to communicate is subordinated to necessity. Necessity is the main feature that distinguishes business communication from interpersonal communication.

Features of the circumstances of business communication:

• Commonality of goals, motives or activities;
• The presence of a common social space - time: organization, group, team;
• Interdependence of participants - a system of social roles and a hierarchy of communication;
• Regulation of forms of communication.

The actual space in which business communication occurs is the organization. An organization is a form of association of people that has goals, functions and structure imposed by the external environment, and exists independently of the individual people who interact in it.

The real socio-professional structure of society exists as a system of organizations of various levels and nature. Of course, a certain organization can be created by people who will work in it (they wanted and created the company). The fact is that the organizational form itself exists objectively, and after you create your own company, you will continue to live by the laws of organizational behavior that are characteristic of the organization as a whole.

An organization has not only its own goal, but also its own face and status in society, as well as its own corporate culture: a system of signs, symbols and rituals that allow employees to identify themselves as members of this very organization.

The workplace is one of the most important relationships between an individual and society. The internal structure of an organization includes service systems and professional roles that are performed by people regardless of their desires. Firstly, it is a system of social roles - bosses, colleagues, subordinates, partners, clients, in which subjects of business communication operate.

A boss (manager ) is a person who has the right to order in a given socio-professional space - in time due to external circumstances and the presence of special characteristics. The role of a boss requires the ability to make decisions, determine, organize, command, control, promote and punish.

A colleague is a person who is in the same professional community with another and has close social and official status. This role includes personal relationships, professional interactions, professional loyalty and ethics. Submission - This role requires the ability to execute, follow rules, and obey. The boss and subordinates should keep a distance from each other.

Business communication styles

Business communication in psychology is a method of communication that can have different colors. But the official presentation of information remains unchanged. There are 2 main types of work dialogues.

Verbal

It's about verbal communication. That is, direct eye contact is made between the interlocutors. The effectiveness of such communication is explained by the fact that the participants in communication are able to exert an emotional influence on each other. Gestures and other speech enhancers are taken into account.

Great importance is given to the voice in verbal communication. A person must be restrained, but pronounce words clearly and clearly. Also in the process of verbal communication, non-verbal communication techniques are used.

Non-verbal

Nonverbal communication is less effective, but is often used. It implies non-speech communication channels. This is a sign system when a person gestures or expresses emotions through facial expressions. The style of communication is inextricably linked with verbal, when a person not only speaks with certain intonations, but also supplements speech with other signs that reinforce words.

Electronic

This type of communication is usually called indirect. Communication is carried out through correspondence. This is a more restrictive form of communication that is not effective when it comes to influencing another person. In this case, it becomes impossible to use verbal and non-verbal interaction techniques.

Very often during business communication all 3 styles are used at once. For example, online negotiations can be held, during which speakers show visual material, gesture and correspond.

When communicating in business, you need to take into account a lot of nuances. There are many communication strategies in psychology. If you know the rules of conversation, you can achieve excellent results in negotiations and improve your work process.