At the present moment in time, people associate their own emotional state with the colors that surround them. It is really difficult to argue with this pattern. A certain color scheme evokes characteristic feelings and states that cannot be avoided by sheer force of will. It will take time to understand existing patterns and draw concrete conclusions. Burgundy color has several meanings in psychology. All of them, one way or another, are connected to each other.
If you want to understand the image in detail, then it is useful to read the presented article. What could be more interesting than trying to better understand yourself, perhaps adjusting your own views and desires? In fact, what does burgundy color mean in psychology? Let's try to figure it out.
Stability
People who love dark red shades tend to strive for a certain consistency in their lives. They don't want anything unexpected to disturb their peace. The individual incredibly values solitude, the ability to remain in silence with his thoughts, which often last for hours. Even some good news can unsettle you for a long time and deprive you of the feeling of control over everything that is happening.
The preference for burgundy color in psychology suggests that a person is, in principle, not ready to change and adapt to different circumstances. Stability for such a person is the main value. At some point, an individual becomes comfortable refusing significant changes, rather than constantly making efforts on himself to meet some fictitious conditions.
Red
Of all the colors in the spectrum, red causes the most powerful physiological reaction - increased heart rate. Red color will not allow you to pass by; it immediately attracts attention and controls the situation. In nature, red is the color of abundance, it evokes strong emotions that will depend on the situation, because... associatively it can be the color of love, rage, celebration, fun. The color red represents power, breakthrough, the will to win; as a rule, it is chosen by people who always achieve their goals; it contributes to a statement of strength and opportunity.
It instills determination and can arouse in a person a strong desire for action, vigorous effort - for example, to buy an advertised product. Calls for attention. It also has a certain sexual charge.
Possible negative associations: An abundance of red can cause irritation and even rage. To achieve harmony, it can be combined with other calmer shades, such as gray.
Conservatism
People who choose this color experience real panic because they have to change something at a certain point in time. Their conservatism is very strong. Such an individual would prefer to live for many years in a familiar environment that would not make him too nervous and worried. Any change can lead to collapse, trample on the best feelings, and shake self-confidence. Not everyone will find the strength to survive such a situation with dignity, without despair and without doing something stupid. In psychology, the dark burgundy color indicates a certain reluctance to take risks and question habitual values. By choosing stability, we feel protected from all kinds of anxiety and adversity. Within the individual there is a need to preserve one’s ideals at all costs.
What to combine with?
Combining the red spectrum with other colors requires caution and a sense of style. To create a harmonious image, you need to select different colors. Burgundy can be one detail of the image or accessories. There is no need to overload the image: satiety with warm shades will make it flashy. Dark red is rarely used in interiors: it makes the room dark. Only a small number of parts are allowed. Burgundy-colored furniture looks good in a classic interior, but the walls should be light shades.
In the wardrobe, the most successful combinations of burgundy are with the following colors:
- Black. The combination with black is a stylish classic. This is a basic color that suits any look. In order not to make it too gloomy, you need to choose light versions of the red spectrum or dilute the image with other light colors.
- Gray. The combination of a cold gray shade with warmer ones forms a harmonious ensemble. It is advisable to choose lighter shades that will not overload the image. Gray adds elegance, makes the image strict, but not faded. Burgundy and gray are the best combination for business style.
- Blue. A good combination for an everyday look. Blue and burgundy form a harmonious image, do not weigh each other down and highlight the shades favorably. Various combinations allow you to create a work, sports or evening look.
- Green. Dark colors overload each other, so you need to be careful with this combination. To prevent green from making your outfit too flashy, you need to choose dark shades and break up the look with dark-colored accessories.
- Yellow. The bright, warm shade attracts attention, and when combined with a darker shade, it becomes even brighter. The yellow-red color scheme forms one of the natural combinations - shades of autumn foliage. Such clothes are suitable for people who are endowed with leadership qualities and like to be the center of attention.
- White. Against a white background, burgundy becomes brighter and more saturated, and white itself looks snow-white. The optimal proportion is an even combination of two colors. A dark shade is more suitable for the bottom, and a light shade for the top. The shades highlight each other and do not overload the image.
For special occasions, you can combine dark and light shades from the same or similar spectrums:
- Beige. A soft warm shade of burgundy will emphasize the richness and energy of burgundy. This combination is suitable for business lunches and more informal events.
- Pink. Bright, frivolous pink will dilute the severity of the outfit and make it more festive. In order not to turn the ensemble into a motley kaleidoscope that looks ridiculous, pink needs to be added carefully or choose very light shades.
- Gold. You need to add gold to an outfit in doses so that it emphasizes the luxury of the dress and does not make it vulgar. In this case, gold acts as decoration; there should not be a lot of it.
When choosing a burgundy outfit, you need to focus on the 1:2 formula. Burgundy should occupy no more than a third of the total area of the suit. If you add too many dark shades, the outfit will turn out gloomy.
Refined taste
A person who prefers to surround himself with this color, as a rule, knows how to value himself highly. He understands fashion, certain trends that correspond to different areas of life. Various trends in literature, music and painting do not terrify him. This is because the individual knows where to direct his efforts and regularly engages in self-development. Refined taste is something that is formed individually.
It is very rare to notice that certain circumstances control a strong personality. In psychology, the meaning of burgundy color in most cases is associated with the ability to organize one’s life in a comfortable way, so that it is comfortable and calm. Few people actually have exquisite taste. Anyone who by nature has a certain aristocracy will not allow himself to be rude to others or behave ugly in society.
Choice of stars
The fashionable shade of Marsala looks luxurious, which is why famous people often choose it for their evening and special occasions. And some dresses go down in fashion history. An example is Halle Berry's luxurious burgundy dress with a sheer bodice decorated with embroidery, demonstrated at the 2002 Oscars. This outfit is still considered one of the most spectacular in the history of the Oscars.
Self confidence
Thinking about what the burgundy color means in human psychology, it is necessary to note the need to stand firmly on your feet. The dark red hue attracts those for whom self-sufficiency comes first in life. Such a person will not want to sacrifice his own interests for the sake of public opinion, especially if it seriously contradicts his desires. Any efforts must be justified and bring tangible benefits. Self-confidence is what allows you to achieve success under various circumstances, even the most depressing ones. The individual sometimes himself does not notice that, putting on the burgundy color, he begins to act more confidently, speak, make choices, and commit serious actions without any hesitation or regret. Everyone wants to radiate external attractiveness and freely express their best character traits. But not everyone knows how to achieve this without personal losses and emotional defeats. The best thing to do is to start developing your self-confidence as soon as possible. Sometimes it is enough to partially change your wardrobe in order to accept significant changes in your life.
Why do you need color science?
Photo by Konstantin Mishchenko: Pexels
In general, studying the psychology of colors is not only interesting, but also useful. You can learn to read others like a book. Of course, not completely, but, as they say, a “summary” will definitely be available. Imagine, you came for an interview, or vice versa, you conduct the interview yourself.
Accents of clothing will give you an understanding of who is in front of you. And this, in turn, will help you draw the right conclusion or choose the right strategy. Each color, in fact, carries a multifaceted meaning. It is important to pay attention to a single color in order to reveal it to the maximum.
In this article you will get acquainted with burgundy. You will find out what it is and understand its semantic message from a psychological point of view.
Determination
In psychology, burgundy color denotes the desire to achieve a significant result at all costs. Such a person will not stop at any obstacles. Even if things don’t work out the first time, firm attempts will follow to change unsatisfactory circumstances. This is actually quite commendable, especially if an individual does not give in to difficulties, but tries to overcome them as quickly as possible. Determination is a significant trait of a strong person. Self-confidence needs to be built up; it is not built in one day.
If an individual clearly understands what he wants to achieve as a result, then he will act meaningfully, without much thought or hesitation. Sometimes you notice an interesting trend: with a change in wardrobe comes tangible personal growth. A person begins to think and feel differently, and this forces him to further develop in the chosen direction and engage in self-improvement. If everyone believed in themselves enough to stop obsessing over the little things, the world would truly change as a result.
Yellow
Yellow is a bright, stimulating color that increases concentration, improves memory, organizes, and promotes quick decision making. Helps understand new ideas. Yellow is the color of the sun, energetic, but without aggression, the color of optimism, freedom, openness, mobility, sociability. Adjusts for communication skills. This color is openness and sociability. Helps to bring balance to emotions, find inner peace, and pacify emotional excitement.
People who prefer this color do not like fools, they like to be admired, they do not like to be driven into a corner. They are characterized by high self-esteem, self-confidence, and activity. The color yellow can “endow” an object with intelligence. This color will be successful in advertising high-tech products, goods for children, travel agencies, and advertising agencies. It is often used in food packaging, in particular bread, flour products, and cereals. Causes positive associations in advertising.
Possible negative associations: At the level of stereotypes, there is an opinion that Yellow is the color of separation. Yellow can also evoke associations associated with jealousy, envy, condemnation of others, “The Color of Gossip” (yellow press).
Aristocratic
The so-called wine color often appeals to those who like to dream and who are characterized by true noble impulses. Some people literally have aristocracy in their blood: they do not allow themselves to be rude in their relationships with others, constantly perform generous acts and strive to meet the expectations of loved ones. In psychology, burgundy color is interpreted as a desire to follow one’s ideal. Such people strive to live correctly, not to inadvertently offend anyone or create additional problems. They are good colleagues and friends. Aristocraticism is a trait of true romantics.
Burgundy eyeshadow
Burgundy eyeshadow is an evening makeup that emphasizes the expressiveness of the eyes, making the color of the iris brighter.
Often burgundy lipstick is supported by dark eye makeup, and sometimes the presence of burgundy color there gives the image a fabulously mysterious tone. To deepen this effect, use shadows with mother-of-pearl: bronze, gold, copper tones. For a deeper color, pair with burgundy, use black, dark brown, gray, khaki green, gold and even white. Bright burgundy shades will look good next to eyes of pure color: blue, brown, green, gray. Eyes of uncertain color are best combined with soft shades of burgundy, such as pink-burgundy or brown-burgundy.
In clothes
Of no small importance is how a person knows how to build his external image. This skill necessarily manifests itself in clothing, whether we like it or not. Even if an individual decides to hide his true essence from others and begins to make certain efforts to do this, it will still manifest itself in one form or another. Character, way of thinking, mood - all this can be read in a person’s appearance if you really try. So, what do you need to pay close attention to? Let's try to figure it out.
Psychology of color perception
Associations caused by color (for the Eastern European target audience)
Psychology of color - psychologists have long established that color significantly affects a person’s psycho-emotional perception of various things. After all, colors appeal to feelings, not to human logic. When creating a design, be it the corporate identity of a company or the packaging of a new product, you need to take into account a certain relationship between the color scheme and the natural perception of it by a person. Everything should work towards the goal - to attract attention, interest, evoke the right emotions.
When developing logos and other graphic elements, we proceed from the fact that the image we create must have visual strength and harmony. The importance of color in advertising is enormous. A well-defined task and the professionalism of the designer are important components in the success of any project.
How consumers perceive your product depends on many factors. The design and color of the packaging, as is known, determines the buyer’s first impression of the product. Color can attract and repel, instill a feeling of calm and comfort, or, on the contrary, excite and disturb. Each color has its own psychological subtext (meaning).
The information provided here is general, without a detailed analysis of the impact of a particular color on a person. It should also be taken into account that in different environments the same color can be perceived differently: for example, a red spot on a white, neutral gray and yellow background will be perceived differently.
In men
The meaning of burgundy color in psychology is very ambiguous. To get a complete picture, it is necessary to analyze each case separately. There is no need to rush and hastily apply labels. The desire to see the truth is actually worth a lot. If a man chooses burgundy in his clothes, psychology shows that this is quite normal. Most likely, in front of you is an extraordinary person, a creative person who is characterized by mood swings. Such men are extremely vulnerable in their souls, although outwardly they may look unshakable and even in a certain sense impenetrable, stingy with emotions. All this is just an external mask, the desire to impress in order to look decent in the eyes of others.
Violet
The color of human spiritual strength. Helps you focus on the main thing and inspires inspiration. He is loved by creative people, people with unconventional thinking, he is able to balance the spiritual and material. Associated with something exclusive and creative. The color violet stimulates brain function well; it is often used on packages of chocolate, raisins, and nuts. Recently, purple has often been used in the design of modern interiors; previously it was considered a majestic color, which was always present in the clothes of kings.
Possible negative associations: Lightning is often depicted in shades of purple, which evokes thoughts of the supernatural and mystical. This color can be perceived in completely different ways; for some it is the color of power, spirituality and wisdom, and for others it is fanaticism, alienation and even death.
Vital activity
A representative of the stronger sex who prefers dark red shades is not uncommon today. Long gone are the days when men tended to choose dark colors. Now everyone is free to act according to their individual taste. As a rule, extraordinary individuals tend to dress brightly and look for additional perspectives that would allow them to more fully express their personal qualities. Life activity forces a person to move a lot, to feel the need to try to build life according to his own scenario, and not to adapt to those around him. Such an individual is not afraid to experiment and often makes completely rash decisions. If at some point something goes wrong, he can admit the mistake, although such a decision is not easy for anyone.
White
White is the color of calm, purity and serenity. White color is characterized by perfection and completeness, demonstrating an absolute and final decision, complete freedom for possibilities and the removal of obstacles. Its fundamental quality is equality, because white contains all colors, they are equal in it. Its key meanings are: light, peace, chastity, concentration, virginity. Most often it is used as a background; all the colors on it look rich and bright. White was the color of social harmony and peace.
Possible negative associations: Too much white can lead to feelings of superiority or inferiority. It can be the color of detachment, coldness, indifference.
Restraint
It comes from the desire to always be strong in everything. Of course, such aspirations very often do not come true, since they are not achievable in principle.
It is always more difficult for a modest person to defend his own individuality. After all, he is afraid of offending relatives, colleagues, friends, and experiences certain fears. Plunging into doubt, we often stop noticing what actually begins to control our lives. How are character and desire to dress related? The answer can be found in psychology. Burgundy color in clothes is the choice of those men who are distinguished by restraint. Often it becomes quite difficult for them to voice their existing desires out loud, because inside there is an idea that they need to be firm in any situation, not to become limp if difficulties arise, and not to give in to emotions.
Pink
The color pink symbolizes joy, youth, kindness, friendliness, and femininity. Like red, it is the color of love and flowers. It can also be said that pink is the color of dreams and hope; stereotypically it is often perceived as feminine. People who prefer pink are usually dreamy, conscientious, but more delicate; they try to avoid disputes and conflicts. Excellent for the sphere of personal relationships: enhances feelings, makes people more attentive, affectionate and sensitive. Pink is often used in cosmetics, especially for young girls, and is the color favored by toy manufacturers; often used in advertising perfumes, products for women and children, marriage agency services, and family centers. Toys and clothes intended for girls are traditionally pink.
Possible negative associations: Fragility, vagueness, weakness, frivolity. Perhaps frivolity (weakening the influence of red), putting yourself on display.
Creativity
You can often notice that writers, artists, and musicians dress in a very unique way. Bright colors, strange outfits, unusual aspirations - all these characteristics cause misunderstanding and persistent rejection among many. Indeed, people of creative professions have their own individual vision of the structure of the world picture. From the outside it sometimes looks a little comical. They often exhibit pronounced egocentrism, combined with brilliant talent in a certain area. The shade and style of clothing is of great importance. In psychology, burgundy color is interpreted as extraordinary and romantic. A creative person is actually characterized by sublime impulses and great aspirations.
Is burgundy color right for you?
Burgundy color is universal. Most of its shades can suit all color types: bright, clean, dark, it is quite simple and complex at the same time. However, it also has paler shades. So for “spring” colors, lighter, purer shades of burgundy, such as coral red, burgundy, strawberry jam, and maroon, are suitable. For the “summer” color type - muted tones: burgundy, ruby, red orchid, marsala. For “contrasting summer” - in addition to the main ones (for the “summer” color type), dark shades are added: wine, pomegranate, berry jam, mahogany, burgundy rose, maroon. “Autumn” is characterized by colors with a pronounced red tint: coral, burgundy, strawberry jam, burgundy rose, marsala. “Winter” bypasses only muted shades, so its palette includes colors of coral, burgundy, wine, pomegranate, ruby, strawberry, berry jam, burgundy rose, maroon.
Among women
The beautiful half of humanity is precisely distinguished by its tendency to constantly change outfits. Women love to experiment and will never wear the same thing. Girls, unlike men, have a completely different psychology. What does burgundy mean in their wardrobe? Most likely, some extravagance, a desire to impress people of the opposite sex, to demonstrate one’s own self-confidence. This is really significant for them, more important than the desire to gain a certain inner freedom. One should not be offended by women because their thoughts and behavior are far from a man’s idea of the world.
Burgundy jewelry and jewelry
Burgundy jewelry and jewelry is a symbol of femininity and maturity, open sexuality, as well as wearer status.
Burgundy stones include some types of ruby, garnet, jasper, andesine, sardine, and coral. They are decorated into jewelry, beads, necklaces, pendants, earrings, bracelets, etc., which are intended for both evening and everyday wear.
Of course, an evening jewelry set will require you to wear contrasting makeup: dark shadows, bright eyelashes and dark lips. Clothing can either contrast (be lighter than burgundy) or play along with the main color of the jewelry in black, red or burgundy. Of course, burgundy jewelry looks more harmonious on brunettes, where dark hair color appeals to him; blondes can only afford it with bright makeup and other supporting dark colors in their wardrobe.
Visual appeal
Do not forget that this is extremely important for every girl. A woman would rather refuse to buy something tasty than a new dress. If a self-respecting lady begins to deny herself new clothes, she will definitely become gloomy and irritable.
Possessing exquisite taste, she believes that she is simply obliged to let those around her know how beautiful she is. External attractiveness is the component that most girls monitor most carefully. It is a rare representative of the fair sex who does not feel genuine awe of beautiful outfits. Burgundy color can help highlight certain features of your appearance, making your image elegant and unique. That's why people often turn to him when choosing an evening dress or a business suit.
Burgundy dresses
Bright, rich shades of burgundy are just a godsend for evening dresses. In these tones you can create a real masterpiece, filled with numerous shades of shine and deep shadows. In the evening light, this wealth magically shimmers before the eyes, captivating the audience.
Burgundy dresses are more an evening option than a casual option, although the second is not excluded. Some styles can be combined into an office-club wardrobe, which gives the dress versatility and saves time on changing clothes.
As I already said: the more textured the dress, the more advantageous the color is presented. But if the shade of burgundy is quite pale, like pink-burgundy, then even if there is texture, it will be inferior to a rich bright burgundy color.
When considering burgundy dresses, it is also worth mentioning its properties to visually reduce volume. In such a dress you will always feel slimmer, and a well-chosen style will make your figure ideal.
Bright or dark burgundy shades add additional contrast to your appearance, so when choosing clothes of this color, fairly bright makeup is recommended.
Intent to impress
The meaning of burgundy color in a woman’s psychology and clothing is very great. By choosing this shade, you can really demonstrate the originality of your thinking. A woman will most likely be thought to have incredibly good taste. Girls feel an emotional need to receive at least a couple of compliments every day. If this does not happen, then they become embittered and unsure of their own abilities. If you really want to make an impression, you need to know how to do it right.
Thus, in psychology, burgundy color indicates a certain originality of the nature that prefers it. Both men and women who choose a dark shade of red have a rich inner world.
Who is it suitable for?
Burgundy, like all varieties of the red spectrum, can be unnerving and irritating if too much of it. The human psyche automatically perceives it as a danger signal, so it needs to be “extinguished” with other shades. When choosing clothes for an image, stylists focus on your body type and individual style. Psychologists recommend adding a sense of personal comfort to these criteria: the chosen colors should not evoke unpleasant emotions. The main designation of burgundy is vitality and an active life position. If a passive person chooses such an outfit, he will feel out of place.
The red spectrum looks best on girls with dark skin: it does not create a sharp contrast and gently emphasizes the skin tone. Girls with fair skin prone to redness need to use it carefully: against its background, the skin becomes pinkish and looks unhealthy. To avoid this, you need to reduce the amount of burgundy in the ensemble, assigning it the role of color for accessories.
What does green mean?
The shade a person chooses can tell a lot about their character or emotional state. For example, those whose favorite color is green are open, sincere, calm and sociable individuals. Often, lovers of this color are socially active, only occasionally they are modest and patient. Those who prefer green strive for a calm atmosphere around them.
People who, for certain reasons, like light green are distinguished by their friendliness, gentleness, openness, and tenderness. Each of the lovers of light shades of green could become a diplomat, because such people have a sharp mind and sometimes even excessive punctuality. The disadvantage of individuals is that they practically do not know how to refuse others, even if this action will benefit them.
Grey
Gray color connects white and black, forming a harmony of two opposite colors. Neutral in itself, it has a subtle beauty, especially when combined with bright colors. Gray is the color of intelligence, it relaxes and helps you feel calm. It is universal and conservative, can be used in almost any field of activity to create brevity and sophistication.
Possible negative associations: Gray can be associated with bad weather, illness, feelings of uselessness, melancholy, and fatigue. His capacity for peace may be replaced by a feeling of endless melancholy and sadness. It is rarely used when creating packaging for detergents, shampoos, and hygiene products, because... in the psychological perception of people, gray is the color of the city, modern offices, asphalt, dust, but not shampoos.
Black
Black always hides everything it carries, being the most “mysterious” color. Balances white color (without darkness there is no light, yin and yang). Correlates with infinity, helps to concentrate and isolate oneself from all extraneous colors. In its pure form, it is used quite rarely, because... causes negative emotions. It is usually paired with warmer, brighter colors to create more contrast. Black color is classic; black suits for men are an integral part of business style. Indispensable for creating clear shapes and lines.
Possible negative associations: Causes a feeling of bitterness, heaviness, despondency. Often associated with mourning. In this case, combining it with red can help; it will add dynamics and aspiration to black.
What does brown mean?
The shade symbolizes human health and physical strength. If we decipher the meaning of brown, then we can say about people who prefer it that they are conservative, independent, and have patience. Their character is characterized by persistence, while many prefer peace and quiet. Those whose wardrobe is dominated by this kind of shades are silent and good-natured, but can sometimes be stubborn and tactless. They strive to be obeyed, love to read, do not act rashly, calculate every step, and put everything in order.
